Not too long ago I posted this image on my facebook-

The model above is,  according to the social media grape vine, a new design used by the Swedish H&M ,where they have several sizes throughout the store ranging from size 14 ( the average size of most women it turns out) and under. Hurrah! I hear many of you cry ( mainly the average percentage of women who at last are being represented in high street stores) but I kid you not, there is a big old “boo- urns” to this story also

As some areas of the media have decided to get all health conscious and state that “normalising” this size promotes obesity.

Just no. Shut the fuck up, pack up your desk and feel free to dramatically slam the door behind your ass, because I am about to RANT and it isn’t going to be purdy…not that it needs to be, as my rants are independent rants who dress to please no man or woman.

So you’re telling me that an average sized model in high street stores is going to make a bunch of women run to Maccys D’s or whatever fast food joint is nearest ( and has a chair lift) and happily stuff their faces with as much saturated fat as possible? All because suddenly the style of shop mannequins have magically caught up with what women in society would LIKE to see reflected on the highstreet, rather than what is forced upon them? Seriously, I am going to have to list, YES LIST some of  reasons why that point is one big cluster fuck.

*breathe*

1. Do you think women are that stupid? No really? Are you honestly being that patronising about how our multitasking brains work?! Do you think that we walk around wearing peepers on all day not looking at AVERAGE sized women on the street?! Think about it you stupid dumb asses. Seeing larger sized women in the flesh all day, every day doesn’t make women turn obese, so why the hell would a shop mannequin do so?

2. You are aware you have just offended the largest group of women in the world?The size 14 and above? Look dude, in this fight you’re on your own. In fact I am going to hand you over to the lynch mob myself.

3. What part of AVERAGE don’t y0u understand?…more people realise they can wear clothes, more people buy clothes. Therefore more money in the pockets of companies.

4. Sooooooo, based on that *ahem* for use of a better word “logic” you’re telling me that the larger sized models promote unhealthy lifestyles and the tenny tiny size 0 models aren’t in anyway, shape or form increasing the rates of anorexia, eating disorders and low self esteem among women?

As is the head of the negative media in this story! Pff

In summary- younglings, oldings and lady like things in between, please, please, PLEASE ignore this bullshit. We get bombarded every single day with images and taunting telling us that we are not good enough, but what they never tell us is- NOT GOOD ENOUGH FOR WHAT!? I work in marketing not in Hollywood, why the hell do I need to be a size zero? Shouldn’t a stay at home mother be, you know, looking after her children rather than having a panic attack that someone may see her in the street not looking like model? I don’t know about you but I prefer my surgeons to be operating on me rather than using the apparatus to apply lipstick as *shock* they look unattractive in their human fluid smeared scrubs. Seriously, think about it..who are these people and why the FOOK do we think they are right? They are obviously thick as pigs shit and have nothing bigger to worry about in their lives. Sorry for the excessive swearing but I am that bloody angry when it comes to this.

I think Tina Fey says it best –

And on that depressing note, PREGNANT Kim Kardashian was recently criticised for looking fat this week in the media. Yes, that happened. Who does she think she is getting fat when shes with child? slacker.

Basically, can the last woman on the planet we call Earth please turn the lights off?  The rest of us are going back to Venus, as this is bullshit.

Rant over.

Here endeth the lesson.

BP Xx